180LA

Associate Strategy Director : July 2015 - Present

Clients: ASICS

  • Global ethnography, brand repositioning and new creative platform development, global digital content strategy
  • Product-centric campaigns for Training, Running, Wrestling, Volleyball, Lifestyle and events (i.e. NYC Marathon)

Client: Miller Lite

  • Pitch winning strategy and creative platform
  • Strategy, consumer journey and briefs for new campaign launch

Client: Dollar Shave Club

  • Pitch winning strategy and campaign development
  • First time the startup has worked with an outside agency

Client: HP Business Printing (B2B)

  • Global portfolio strategy and new creative platform development
  • Relaunched entire suite of products globally, first time in company history

Client: Boost Mobile

  • Uncovered insight that lead to Boost Your Voice voters rights campaign, turning our retail stores into voting locations

Senior Strategic Planner : July 2014 - July 2015

Client: Boost Mobile

  • Positioning and product portfolio audit and update, market research, digital / social strategy and product innovation

Client: Mattel ViewMaste

  • Positioning, design look and feel, roll out plan and launch materials for product reboot

Client: Mattel Innovatio

  • Sell-in pitch presentation for new TV / toy franchise

Client: Pepsi

  • Strategy for global ‘Pepsi Challenge’ creative campaign

Client: New Business

  • Pitch strategy for national sport league, global male grooming brand, dating startup and organic grocery store

Breakfast Lab

  • Created and lead bi-monthly thought leadership / inspiration sessions within agency

Grey NY

Senior Integrated Planner : Jun 2013 - July 2014

Client: Gillette

  • Translated pitch winning idea into integrated global brand re-launch
  • Conducted ongoing research to uncover insights to help make forgotten brand cool to a new generation of guys
  • Developed strategies and briefs for global and regional product campaigns, digital and social
  • AGENCY AWARD: Global Agency of the Year AdAge2014, AdWeek 2013

HAVAS WorldWide NY \ Euro RSCG NY

Senior Integrated Planner : Nov 2012 – Jun 2013

Client: Dos Equis

  • Strategized, lead, and collaborated with creative teams to evolve Most Interesting Man campaign as it went into 7th year, delivering fresh and relevant work to continue double-digit growth in the face of many copycat campaigns
  • Wrote and implemented strategies and processes to advance digital/social media including: data analytics, content creation, engagement planning, mobile activations, social/event overlay, social/TV ideas
  • ACCOUNT AWARD: 2012 Effie Gold for Sustained Success

Client: M-GO

  • Developed 360 strategy to launch unknown start-up into highly competitive streaming entertainment market, establishing category differentiation and build a brand experience and communications ecosystem from the ground up
  • Analyzed product and recommended innovation and optimization beyond advertising: product features testing and development, customer service process implementation, content sponsorships and partnerships
  • Adapted 'AGILE' project management mentality and process to start up brand + agency relationship

Integrated Planner : March 2011 – Nov 2012

Client: Dos Equis

  • Wrote and implemented new brand positioning, strategy, and roll out plan to evolve MIM campaign by enhancing consumer engagement through participatory programs and experiences
  • Adoption of new strategy drove deeper consumer affinity and connection by inspiring myriad new activations across channels and partner agencies

Client: M-GO

  • Strategically positioned and presented agency credentials, strategy, and creative to start-up looking for digital-savvy agency partner
  • Key member of pitch team who won account, developed client relationship and process, and collaborated with key client stakeholders to develop brand strategies and launch plans

Community Manager / Social Strategist : March 2010 – March 2011

Client: Heineken

  • Launched brand presence in social media to build relevance with younger, trend-setter target consumer and established brand as category leader by being one of the first beer brands to activate in the social space
  • Originated and implemented first ever social strategy and governance plan at the agency, leading to proliferation of social / digital strategies for other agency clients in need of social management
  • Managed social channels, wrote and posted content, delivered new creative ideas and analytics to client weekly

TBWA\Chiat\Day NY

Account Group Assistant : Oct 2008 – March 2010

Clients: Skittles, Starburst, Snickers, Nivea, Dial, Tassimo

  • Assisted Consumer Packaged Goods account team with admin tasks and projects around the agency
  • Executed and delivered various requests from both account team and client including: competitive tracking, financials, logistics
  • Supported new business pitch teams, most notably prepping for Pepsi

Bucknell University, Lewisburg, PA

Bachelor of Arts : 2008

Major: Comparative Humanities / Minor: Italian Language and Literature

  • Graduated Cum Laude 3.5 GPA
  • Study Abroad in Milan, Italy
  • Member/Executive Officer: Phi Kappa Psi Fraternity