HAVAS WorldWide NY \ Euro RSCG NY

Senior Integrated Planner : Nov 2012 – Present

Strategize, lead, and collaborate with creative teams to evolve Most Interesting Man campaign as it goes into 7th year, delivering fresh and relevant work to continue double-digit growth
Write and implement strategies and processes to advance digital/social media including: data analytics, content creation, engagement planning, mobile activations, social/event overlay, social/TV ideas

Develop 360 strategy to launch unknown start-up into highly competitive streaming entertainment market, establishing category differentiation and build a brand experience and communications ecosystem from the ground up
Analyze product and recommend innovation and optimization beyond advertising: product features testing and development, customer service process implementation, content sponsorships and partnerships

Wrote and implemented new brand positioning, strategy, and roll out plan to evolve MIM campaign by enhancing consumer engagement through participatory programs and experiences
Adoption of new strategy drove deeper consumer affinity and connection by inspiring myriad new activations across channels and partner agencies

Strategically positioned and presented agency credentials, strategy, and creative to start-up looking for digital-savvy agency partner
Key member of pitch team who won account, developed client relationship and process, and collaborated with key client stakeholders to develop brand strategies and launch plans

Launched brand presence in social media to build relevance with younger, trend-setter target consumer and established brand as category leader by being one of the first beer brands to activate in the social space
Originated and implemented first ever social strategy and governance plan at the agency, leading to proliferation of social / digital strategies for other agency clients in need of social management
Managed social channels, wrote and posted content, delivered new creative ideas and analytics to client weekly

Assisted Consumer Packaged Goods account team with admin tasks and projects around the agency
Executed and delivered various requests from both account team and client including: competitive tracking, financials, logistics
Supported new business pitch teams, most notably prepping for Pepsi