We all know someone who buys custom dress shirts. The uncle who goes to Singapore and get a dozen shirts made, or the Grandfather who had his whole wardrobe stitched in London 40 years ago, or the banker friend who gets all bespoke from Madison Ave. It’s the pinnacle of fashion and style. And now it’s available to the masses.

Introducing: Blank Label. A website that runs a lot like Nike ID or any other custom design site on the webs. Myriad choices make a wide range of combinations possible, and it’s really easy to make unique shirts. Choose every bit of your shirt, from the design to the fabric to the accents.

Whether you like wide collars with french cuffs, narrow button down collars with epaulets, two breast pockets with red buttons, or covered buttons and no pockets, the variations are endless. Add an embroidered initial and you’ve got one of a kind dress shirts. Starting out at $45 a shirt plus incremental costs for custom elements isn’t too bad, especially compared to the cost of flying around the world to find cheaper vendors or seeking bespoke garments in brick and mortar establishments. The story of the site is the classic start up: two friends look for something, don’t find it, start it themselves, and make it a reality. Classic story, classic style, modern presentation. All in all, a very cool company.