Today marks the unveiling of Burberry’s new site Art of the Trench, “a celebration of the trench coat and those who wear it.” The site’s main page is an interactive wall showcasing photos of people wearing Burberry coats of all shapes and styles. The first group of pictures is drawn from sources like The Sartorialist and is full of stylish and original trench coat combinations. You can also up load pictures of yourself in Burberry if the spirit moves you to do so. Each picture has a little info snippet and a place to leave comments, post on your facebook, etc.

Digging into the ‘History’ sections reveals a retrospective timeline of all Burberry’s important historical events…

…from the founding and direction by Thomas Burberry in the late 1800s…

…through the 40s, when Burberry showcased the horse and rider logo with lance drawn, which symbolizes the protection the coats provide from the elements, and the ‘Prorsum’ tag, translated as ‘forward’ and representing the innovation of the designs….

…David Hockney in the 80s…

…through to today, with the opening of their American HQ on Madison Ave.

Burberry trench coats need no more explanation. Carry on.